Digitally Transforming Frac by Melanie Darbyshire

Given the state of the hydraulic fracturing (also referred to as ‘fracing’, ‘frac’ and ‘well completions’) industry over the past five years, one might assume it’s a tough business to be in today. In the last year alone, everything that could have gone wrong for the industry seemingly did: oil fell to negative $37/barrel; a surge of bankruptcies and consolidations swept North American oil and gas companies; the COVID-19 pandemic caused a seesaw in the demand for energy; and, a newly-inaugurated U.S. President Joe Biden banned fracking on U.S. federal land.
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